Human Internal Organ Pictures, Images and Stock Photos

Question 1

What's the biggest challenge for most businesses when going online?

• APlanning a budget
• BDeveloping a plan
• COptimising a website
• DDefining a customer base

Question 2

How can businesses benefit from using analytics on their website?

• AIt will show you where your audience comes from
• BIt will list which pages your audience does not like
• CIt will show where your customers go after they've left your site
• DIt will show you why your audience visit your site

Question 3

Where does the domain name of a website primarily sit?

• AIn the URL
• BIn the coding of your header image
• CIn your navigation menu
• DIn your logo's hyperlink

Question 4

Which are the first steps you should consider when constructing an online business strategy?

• AUnderstand the target audience
• BChange your mission statement to match the goals
• CCreate goals and identify a USP
• DDefine and segment your audiences

Question 5

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

• AShopping bags
• BBlog content
• CYouTube
• DSocial media

Make it easy for people to find a business on the web

Question 6

Google Search Console “Crawl” reports let you monitor...?

• AIf potential customers can access your web pages
• BIf Google can view your web pages
• CHow people interacts with your website
• DWhat information Google records about your site

Question 7

Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

• APlace them well within your text
• BMake them eye-catching
• CPut branding on them
• DGive them descriptive names

Question 8

What are three key considerations when evaluating keywords for search engine optimisation?

• ACompetition, cohesiveness, relevance
• BFrequency, competition, relevance
• CRelevance, cohesiveness, execution
• DFrequency, execution, relevance

Question 9

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

• AHelps your website stand out from the competition
• BAllows you to input lots of keywords so that you appear for all of them
• CProvides search engines with more consistent and clear information about what's on the website
• DAllows you to place sales promotion offers within the search results